Privacy Policy

How we collect, use, and protect information on this website.

Last updated: July 10, 2026

Who this applies to

This policy describes how Jim Silva (“we,” “us”) collects and uses information when you visit themortgagehelpers.ca or submit a mortgage inquiry. This website is operated for mortgage brokerage services in British Columbia through 4Front Mortgages.

Information we collect

When you submit an inquiry, we may collect:

  • Name
  • Email address
  • Phone number
  • Mortgage-related details you choose to share
  • Optional message details about your situation, timing, or goals
  • Your consent to be contacted about your inquiry

When you browse this site, we may also collect limited technical information, such as:

  • Pages visited and general site interactions
  • Device, browser, and approximate location data derived from your IP address
  • Referring page or campaign information, including UTM parameters when present in the URL

How we use your information

  • To respond to your inquiry
  • To follow up about your mortgage request
  • To understand which mortgage services may be relevant to your situation
  • To operate, secure, and improve this website
  • To measure site performance and understand how visitors use our pages
  • We do not sell your personal information

Third-party services

We use trusted service providers to operate this website, protect it from abuse, and communicate with you. These providers may process information on our behalf according to their own privacy policies.

Resend

We use Resend to deliver inquiry-related email notifications. When you submit a form, the information you provide may be transmitted to Resend so we can receive and respond to your request.

Google Tag Manager and Google Analytics 4

On production pages, we use Google Tag Manager to load Google Analytics 4 (GA4). This helps us understand aggregated website usage, such as page views, inquiry starts, and successful form submissions.

GA4 may use cookies or similar technologies to recognize browsers and measure traffic.

You can learn more about Google’s practices at Google Privacy Policy and opt out of Google Analytics using the Google Analytics Opt-out Browser Add-on .

Cloudflare

This site is hosted and delivered through Cloudflare. Cloudflare helps provide website performance, security, and protection against malicious traffic. As part of that service, Cloudflare may process technical information such as IP addresses, request logs, and security-related signals.

Cloudflare Turnstile

When enabled, inquiry forms may use Cloudflare Turnstile to help prevent spam and automated submissions. Turnstile may set cookies or use browser signals to verify that a submission appears to come from a real visitor.

Meta advertising tools (planned)

We may later add Meta Pixel or related Meta advertising measurement tools to understand whether visitors arrive from Meta ads and to improve ad performance. If added, these tools may use cookies or similar technologies to measure visits and conversions. We will update this policy before or when those tools are enabled.

Cookies and similar technologies

This site may use cookies or similar technologies in the following ways:

  • Strictly necessary: required to operate the site, deliver pages securely, and protect forms from abuse (for example, through Cloudflare and Turnstile).
  • Analytics: used on production pages to understand traffic and site usage through Google Analytics 4.
  • Advertising (planned): if Meta advertising tools are added in the future, they may use cookies to measure ad performance and visits from Meta platforms.

You can control or delete cookies through your browser settings. Blocking some cookies may affect site functionality, especially security features on inquiry forms.

Your choices

  • You choose what information to include in an inquiry form.
  • You must check the consent box before we can contact you about your inquiry.
  • You can adjust browser cookie settings or use Google’s analytics opt-out tools.
  • You can contact us to ask questions about how your information is handled.

Data retention

We keep inquiry information only as long as needed to respond to your request, follow up on your mortgage inquiry, and meet reasonable business or legal requirements. Analytics data is retained according to the settings and policies of our analytics providers.

Contact

Questions about privacy? Email jim@4frontmortgages.com .